Click here to read more about square logos! The Glo logo below, created with our logo generator, uses negative space in the pink circle to spell out the company name and evoking a mysterious, feminine feeling. Last, but definitely not least, is organic logo shapes. See the SoundCloud logo and Cisco logo below above for a perfect example of that! One of the best ways of triggering curiosity in the minds of the customers is with the design of your logo. Generally, startup companies should look for text logos in case they want to get immediate recognition. However, you should still take the final decision, depending on the nature of your work. As with all aspects of logo design, it’s essential to determine who your target market is and what message you want to convey to them. Let’s say you visit a market and look for some business cards or die cut stickers for your interest. Following are some of the key features of such logos, which make them popular among top organizations. Logos definition is - the divine wisdom manifest in the creation, government, and redemption of the world and often identified with the second person of the Trinity. An absence of edges or points makes circle logo design a popular choice. This carries through to logo designs. All in all, it is clear that an organization must have a unique logo design in order to impress the clients. Imagine if some of the most successful businesses did not have a logo, would you have been able to recognize them? The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. Twitter. If you have a couple of pairs of unbranded trainers placed in front of you, your choice will be slightly difficult. When many vertical lines are present in shapes of a logo, it makes the logo design appear narrower, but in cases where horizontal lines are much, the image takes a broader appearance. So, there is absolutely no doubt whatsoever that the abstract logos leave a more solid impression on people. Multiple circles are often representative of community, love, and support, as well as infinity and continuity. They don’t have any hidden messages in them and simply contain the name of the business rather than a symbol. Click here to read more about triangle logos! if (f.fbq) return; It is not complex at all and manages to catch the attention of the customers no matter where they are. So is Paul Rand’s Venetian Blind IBM wordmark . Although there can be a lot of experimentation done with these types of logo, some of the most successful companies use simple designs to create a strong brand image. The Meaning Behind Logo Colors When you create a logo one of the biggest decisions is selecting your brand’s colors. LinkedIn. Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. Some of the most popular companies in the world using these types of logos are CNN, FedEx, IBM, Coca Cola, Disney, NASA, Dell and the list goes on. It is hard to say whether which type is better, as some of the top organizations have been using both types in order to make their brand popular. This is a guest post. There are a lot of famous companies using abstract logo designs, check out these branding case studies to find out more. Moreover, your idea can be copied easily by someone else and you will not get any fame, especially if your competitor comes out with a unique logo to get recognized in the marketplace. Required fields are marked *. ! These designs … Purple is the color of royalty. Squares and rectangles translate to feelings of stability and balance in the human mind. When paired with colors, fonts, and imagery, they can take on other connotations and meanings. You should be the one deciding what type of logo would represent your products or services in a better way. Google is known as a strong leader of the web-search industry. In order to achieve a well-designed asymmetric logo, each design element needs to … t.async = !0; Vertical lines relate to strength, courage, dominance, masculinity, and aggression. Although both text and abstract logos can be beneficial, you should understand what they offer to a business and then decide what is best for your business, product or service. Simplicity is one of the key traits of effective logo design. fbq('track', 'PageView'); Browse just-for-you logo designs and save the ones you love! The answer to that question is ‘no.’ If there was no Ronald McDonald character representing the McDonalds brand, people would have opted for other options. Once the business owner gets such a logo designed, he/she has got a few things in mind and looks at the logo from their own perspective. Your email address will not be published. See more. Lots of vertical lines may also fool the eye into thinking a shape is more narrow than it is, while horizontal orientations make images appear wider. We help our clients get results with a range of brand, web, and content marketing projects. Abstract logos have got one great advantage, that they have got numerous interpretations. They make an impact and are often considered stronger and bolder than round logos. }(window, document, 'script', Your email address will not be published. The group was formed in 1999 and became famous after its debut album, Sounding the Seventh Trumpet. The use of the WHO emblem and logo is governed by a resolution of the First World Health Assembly (resolution WHA1.133), which states that "appropriate measures should be taken to pr… Logo VS Brand Mark You’ve no doubt heard the terms ‘Logo’ and ‘ Brand Mark ’ thrown around many before before, but maybe not quite understood the difference between the two. That’s a debate that’s been going on forever. So, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo. If you were playing a game of catch with a friend what would you rather they throw at you—a sharp object or a soft object? Even though logos don’t necessarily come flying at you through the air, they can still elicit a similar response. Due to their “organic” feel, companies in the health, wellness, and food industry will often adopt these curvy shapes into their logo and overall branding. A logo is a Hidden meaning behind the Pepsi logo. The use of the WHO logo is restricted to institutions that have an official collaborating status with WHO and only in conjunction with the work that they are undertaking for WHO. Nike and Newport History. if (!f._fbq) f._fbq = n; s.parentNode.insertBefore(t, s) Extensive use in corporate logos has allowed for a more recent neurological response, with rectangle and square logos meaning strength, efficiency, and professionalism. As a result, the customers can identify them easily, especially if the business is a popular one worldwide. These shapes are inherently “edgy” (double meaning intended). Even when they find out, they will be curious to know the science behind the logo’s design. However, they are better than a lot of other types of logos, which have no description at all and require the customer to use their own imagination to find out the hidden message in the logo. It activates the imagination and enthralls the eyes. They’re often formed to display a shape or guide the eye in a particular direction. That’s a very important role given that we are visual beings with the ability to compute and process visual cues and stimuli in a matter of milliseconds. n.loaded = !0; If you pick up various logos of some successful businesses, you will easily figure out that they are different from each other and have got an entirely unique message. n.queue = []; Logos is a see also of mythos. It conjures images of grandeur, opulence, and mysticism. Here’s some logo psychology 101: the orientation of shapes can change how we perceive a logo. They can be printed in different forms, shapes, colors and sizes as per the requirements of the business. 1. You can also use triangles in logos to substitute for the letters ‘A’ and ‘V.’. Ideas, tips and tricks, and thought pieces to help drive results through design. This way, the customers can easily memorize the brand name and look for it anywhere in the world. But like many things in life, logo shapes are not black and white. NASA’s original logo dates back to 1959 when the National Advisory Committee on Aeronautics (NACA) changed into an agency that would advance both space and aeronautics: the National Aeronautics and Space Administration (NASA). That said, they’re often overlooked by the human eye more than other shapes because they’re more common. by Jeroen van Boxtel. Anyone can tell that the silver “peace like” arrows represent Mercedes cars, but the German car manufacturers have built their brand name over the years, thus they’re easily recognised the world over. 12 Comments. Nowadays, you cannot be successful until you create a unique brand name for your products or services. Although many people think that designing a logo is easy, you should look for professionals to design a unique logo, which can help you create your own brand identity. Both text based and abstract logos have got their own significance and can be used by different sorts of businesses all over the world. Often more whimsical and fluid, they can have a circular or rounded shape to them, while also feeling hand-drawn or free-form. If you see an image in front of you that doesn’t have a clear message, it won’t stay in your mind for too long. Even if you start your business on a small scale, you have to get recognized in public, for which branding is the perfect tool. Compared to the other forms of logos, text based logos are remembered quite easily. Even a young kid can tell that the swoosh logo represents Nike and its products are worth buying because of the quality and value the brand represents to its customers. How to pronounce Logo (audio) \. To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Abstract logo designs are also famous among numerous organizations, as they offer a unique style to the business and catch the attention of the customers quite easily. Logo definition, a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. Lowercase Vs. Uppercase Corporate Logos. 'https://connect.facebook.net/en_US/fbevents.js'); Logo is not an acronym: the name was coined by Feurzeig while he was at Bolt, Beranek and Newman, and derives from the Greek logos, meaning word or thought. The plural form is logos. It is then up to the customer to search for the organization in order to find out the nature of the work being done. What exactly is the difference between a logo and a key visual? Great looking brands that connect your customers to you. No matter what line of business you’re in, you will need to use a unique and professional logo to become a successful and established brand. on January 19th, 2011. A good example of a circular logo is Nivea. On the other hand, the new business owner might find it difficult to get recognition with a symbol based logo straight away, so they have to go for a more simple, text based logo. In this section we’ll look at how these feelings can be applied to different types of businesses. If you are trying to sell your products or services without any proper branding techniques, you will not be successful in the long run. A general-purpose language, Logo is widely known for its use of turtle graphics, in which commands for movement and … Therefore, you should definitely assign a budget and get a professional logo designed for your company if you wish to compete against the global giants of the business world. Although most people call any emblem that has been designed to visually represent a brand a logo, “logo” is usually taken to be short for “logotype,” which literally means “word imprint” in Greek. View & Download PDF. t = b.createElement(e); As such, secondary psychological associations of reliability and stability often occur. However, the most powerful tool through which you one can gain recognition, is a logo. If you are able to make people curious about your products or services, you will be able to increase the number of sales pretty quickly. n = f.fbq = function() { The word logo was first used in advertising in the 1930s. The Somersby logo contains many soft spiral shapes that make up the foliage of a tree. Enter your account email below to recieve reset instructions, Enter a new password below to access your account. s = b.getElementsByTagName(e)[0]; All in all, the designers behind these logos seem to have nailed the art direction and execution. To echo the shape of the company’s chocolate bars, they use a square container in the logo, putting it into a nice, neat package. Over the years, branding has become one of the most important factors to the success of an organization. No matter what decision you take, you should not move away from the original purpose. Once they get it, they will definitely share it with friends and family members, thus the overall situation will help your business grow stronger. }; If the logo is familiar to them (such as Nike’s swoosh), they will instantly remember all the experiences they’ve had with the brand – the commercials, your experience owning Nike products, seeing your hot neighbor wearing Nike clothes, the packaging, the way your friends talk about the brand, celebrity endorsements, etc. They feel harmless, friendly and inviting. In general, soft, round and organic shapes are less intimidating than sharp ones. Meaning and history The iconic Visual Studio “infinity” logo was designed in 1997 and has undergone a few modifications throughout the years. The word logo is an abbreviation of the word logotype or logogram, from the Greek logo-meaning word, and typos meaning mark or image, or gram meaning a letter of the alphabet. A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity. t.src = v; If you see some symbols that are popular, you will be able to identify them quite easily.